The total combined customer lifetime values of all of the company's customers is known as:
According to Kotler and Keller, 'Customer equity' is the total combined discounted Customer Lifetime Values (CLV) of all of the company's current and potential customers. It…
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The total combined customer lifetime values of all of the company's customers is known as:
Answer and explanation
Correct answer A
According to Kotler and Keller, 'Customer equity' is the total combined discounted Customer Lifetime Values (CLV) of all of the company's current and potential customers. It serves as a comprehensive forward-looking measure of the future value of the firm's customer base.
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UGC NET Management