The term __________ refers to the use of a popular online figure to promote a product, service or brand…
Influencer marketing uses a person with an online following to promote an offering through their social media content. Social commerce and e-commerce concern commercial…
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The term __________ refers to the use of a popular online figure to promote a product, service or brand within his or her social media feed.
Answer and explanation
Correct answer A
Influencer marketing uses a person with an online following to promote an offering through their social media content. Social commerce and e-commerce concern commercial transactions rather than this particular method of promotion.
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Maharashtra and Goa SET (MH SET)