The strategies of flanking defense, pre-emptive defense, mobile defense, contractor defense and counter…
In competitive marketing strategy (Kotler & Singh), a dominant Market Leader (II) must continuously defend its market share against challengers using six defense strategies:…
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The strategies of flanking defense, pre-emptive defense, mobile defense, contractor defense and counter offensive defense are used by which market player?
I. Market challenger
II. Market leader
III. Market follower
IV. Market nicher V. Start up Marketer
Answer and explanation
Correct answer B
In competitive marketing strategy (Kotler & Singh), a dominant Market Leader (II) must continuously defend its market share against challengers using six defense strategies: position defense, flanking defense, pre-emptive defense, counter-offensive defense, mobile defense, and contraction (strategic withdrawal) defense.
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UGC NET Commerce