The sale of goods or provision of services, at a price which is below cost is termed as

Predatory pricing is the sale of goods or provision of services at a price below cost; under the Competition Act, 2002 a predatory price is one set below cost with a view to reducing competition or eliminating competitors. Cost-plus pricing adds a markup to cost, skimming pricing sets a high initial price, and penetration pricing sets a low introductory price to win market share.