The promotion mix of a company consists of these –
A company's promotion mix (marketing communications mix) consists of the specific blend of five core promotional tools used to communicate customer value and build…
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The promotion mix of a company consists of these –
Answer and explanation
Correct answer C
A company's promotion mix (marketing communications mix) consists of the specific blend of five core promotional tools used to communicate customer value and build relationships: 'Advertising, personal selling, sales promotion, publicity and public relations'.
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UGC NET Commerce