The policy of keeping price Rs. 999 instead of Rs. 1000 is known as
Setting a retail price at Rs. 999 instead of Rs. 1,000 (odd-ending pricing) to make the price appear significantly lower in the buyer's mind is called a 'Psychological…
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The policy of keeping price Rs. 999 instead of Rs. 1000 is known as
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Correct answer B
Setting a retail price at Rs. 999 instead of Rs. 1,000 (odd-ending pricing) to make the price appear significantly lower in the buyer's mind is called a 'Psychological Pricing Policy'.
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Rajasthan SET (RSET)