The number of product lines a firm carries is known as :
The width of a product mix is the number of different product lines offered by a firm. Product-mix length concerns the total number of items, while depth concerns the…
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The number of product lines a firm carries is known as :
Answer and explanation
Correct answer B
The width of a product mix is the number of different product lines offered by a firm. Product-mix length concerns the total number of items, while depth concerns the variants offered within a product.
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Himachal Pradesh SET (HP SET)