The following statements relate to the functions of the marketing channel members. Indicate the…
Statement (I) is incorrect because gathering market intelligence and information about potential and current customers, competitors, and environmental forces is a primary…
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The following statements relate to the functions of the marketing channel members. Indicate the statements being correct or incorrect. Statement (I) : Channel members do not gather information about potential and current customers, competitors and other actors and forces in the marketing environment. Statement (II) : Channel members acquire the funds to finance inventories at different levels in the marketing channel.
Answer and explanation
Correct answer D
Statement (I) is incorrect because gathering market intelligence and information about potential and current customers, competitors, and environmental forces is a primary function of marketing channel members. Statement (II) is correct because channel intermediaries perform the financing function by acquiring funds to finance inventories across the channel.
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UGC NET Management