The following are the hallmarks of an effective marketing mix: A. The marketing mix matches customer…
In strategic marketing theory (Jobber), the four hallmarks of an effective marketing mix are that the marketing mix matches customer needs (A), creates a sustainable…
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The following are the hallmarks of an effective marketing mix:
A. The marketing mix matches customer needs
B. The marketing mix ensures high probability
C. The marketing mix contain a competitive advantage
D. The marketing mix is well blended and matches corporate resources
E. The marketing mix adheres to ethical principles
Answer and explanation
Correct answer B
In strategic marketing theory (Jobber), the four hallmarks of an effective marketing mix are that the marketing mix matches customer needs (A), creates a sustainable competitive advantage (C), is well-blended across all elements, and matches available corporate resources (D).
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UGC NET Commerce