The financial results of marketing endeavours should be analysed in terms of :
Comprehensive marketing control and performance evaluation (as outlined by Philip Kotler) requires analyzing the financial and market results of marketing endeavours across…
Choose your answer
The financial results of marketing endeavours should be analysed in terms of :
Answer and explanation
Correct answer D
Comprehensive marketing control and performance evaluation (as outlined by Philip Kotler) requires analyzing the financial and market results of marketing endeavours across Sales volume analysis, Market share analysis, and Marketing cost-to-sales ratio analysis. Thus, All of the given options are correct.
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UGC NET Management