Suppliers, customers and rival firms are considered part of the
Suppliers, customers and competitors are part of the external business environment, specifically its micro (task) environment, because they lie outside the firm and are not…
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Suppliers, customers and rival firms are considered part of the
Answer and explanation
Correct answer A
Suppliers, customers and competitors are part of the external business environment, specifically its micro (task) environment, because they lie outside the firm and are not under its control even though they affect it directly. The internal environment covers factors within the firm such as its resources, structure, culture and management. 'Strategic' and 'practical' are not recognised divisions of the business environment.
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Gujarat SET (GSET)