Respondents of a recent sample survey provided names of friends they thought would be likely users of a…
Snowball sampling (or chain-referral sampling) is a non-probability sampling method in which initial survey respondents are selected and then asked to identify and refer…
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Respondents of a recent sample survey provided names of friends they thought would be likely users of a new product. These friends were contacted, completed a survey, and asked to supply names of other likely users. Which method of sampling has been used in this survey?
Answer and explanation
Correct answer B
Snowball sampling (or chain-referral sampling) is a non-probability sampling method in which initial survey respondents are selected and then asked to identify and refer other individuals (such as friends or colleagues) who belong to the target population of interest, creating a cascading 'snowball' effect.
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UGC NET Management