Philosophy of carefully integrating and coordinating the company’s many communication channels to…
Integrated Marketing Communication coordinates the company’s communication channels to deliver a consistent message. The emphasis is on making advertising, sales promotion,…
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Philosophy of carefully integrating and coordinating the company’s many communication channels to deliver a clear, consistent and compelling message about the organisation and its products is known as :
Answer and explanation
Correct answer D
Integrated Marketing Communication coordinates the company’s communication channels to deliver a consistent message. The emphasis is on making advertising, sales promotion, public relations and other communications reinforce one another.
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Madhya Pradesh SET (MP SET)