Pepsico used ________ to enter the Indian market in the early 1980s.
PepsiCo used 'Megamarketing'—a strategic concept introduced by Philip Kotler that adds two extra Ps (Power and Public Relations) to the traditional 4 Ps—to navigate…
Choose your answer
Pepsico used ________ to enter the Indian market in the early 1980s.
Answer and explanation
Correct answer A
PepsiCo used 'Megamarketing'—a strategic concept introduced by Philip Kotler that adds two extra Ps (Power and Public Relations) to the traditional 4 Ps—to navigate political, regulatory, and protectionist barriers and enter the Indian market in the 1980s.
Practice for these exams
-
UGC NET Management