One firm owns other firm in channel or the entire channel. This situation is described as :
Corporate VMS describes a vertical marketing system coordinated through ownership. Successive channel stages are brought under common ownership, whereas a contractual system…
Choose your answer
One firm owns other firm in channel or the entire channel. This situation is described as :
Answer and explanation
Correct answer D
Corporate VMS describes a vertical marketing system coordinated through ownership. Successive channel stages are brought under common ownership, whereas a contractual system relies on agreements between independent firms.
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Maharashtra and Goa SET (MH SET)