Match the LIST-I with LIST-II LIST-I (Stages of Product Life Cycle)LIST-II (Types of Customers) A.…
Matching the stages of the Product Life Cycle (PLC) with Everett Rogers' adopter categories: during the Introduction stage, purchases are made by adventuresome Innovators…
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Match the LIST-I with LIST-II
| LIST-I (Stages of Product Life Cycle) | LIST-II (Types of Customers) |
|---|---|
| A. Introduction | I. Laggards |
| B. Growth | II. Early adopters |
| C. Maturity | III. Middle majority |
| D. Decline | IV. Innovators |
Answer and explanation
Correct answer C
Matching the stages of the Product Life Cycle (PLC) with Everett Rogers' adopter categories: during the Introduction stage, purchases are made by adventuresome Innovators (A-IV); during the Growth stage, Early Adopters enter the market (B-II); during the Maturity stage, the bulk of sales come from the Middle Majority (early and late majority, C-III); and during the Decline stage, tradition-bound Laggards purchase the product (D-I).
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UGC NET Commerce