Match the List-I with List-II A. Buyer's Mind I. Members of Social-club B. Personal Factor II.…
Matching consumer behaviour concepts with their examples gives: (A) Buyer's Mind -> IV (Black Box in the stimulus-response model); (B) Personal Factor -> III (Lifestyle,…
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Match the List-I with List-II
| A. Buyer's Mind | I. Members of Social-club |
| B. Personal Factor | II. Motivation |
| C. Psychological Factor | III. Life Style |
| D. Reference Group | IV. Black Box |
Answer and explanation
Correct answer D
Matching consumer behaviour concepts with their examples gives: (A) Buyer's Mind -> IV (Black Box in the stimulus-response model); (B) Personal Factor -> III (Lifestyle, age, occupation, economic situation); (C) Psychological Factor -> II (Motivation, perception, learning, beliefs); and (D) Reference Group -> I (Members of a social club that influence an individual's attitudes or behaviour), i.e., A-IV, B-III, C-II, D-I.
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UGC NET Commerce