Match the items of the List – I with that of the List – II and suggest the correct code from the…
Competitive parity corresponds to level advertising matching competitors' outlays (b), promotional elasticity of market measures responsiveness to variations in advertising…
Choose your answer
Match the items of the List – I with that of the List – II and suggest the correct code from the following :
List – I
List – II i. Competitive Parity a. Variations in Advertising ii. Promotional Elasticity of Market b. Level advertising iii. Optimal promotional mix c. Advertising expenditure decision iv. Contra-cycle advertising d. Marginal equivalency of media outlay
Answer and explanation
Correct answer C
Competitive parity corresponds to level advertising matching competitors' outlays (b), promotional elasticity of market measures responsiveness to variations in advertising (a), optimal promotional mix requires marginal equivalency of media outlay (d), and contra-cycle advertising is an advertising expenditure decision (c).
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UGC NET Management