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Match the items of List-II with the items of List-I and suggest the correct code : List-IList-II (a)…

Customer partnering involves working closely with customers to add value to their operations (a-i); Uncovering uses data mining and analytical methods to develop deep…

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Match the items of List-II with the items of List-I and suggest the correct code :

List-IList-II
(a) Customer partnering(i) Working more closely with customers to add value to their operations.
(b) Uncovering(ii) Using data mining and other analytical methods to develop deep insights into customers and how they behave.
(c) Broadening(iii) Studying “best practice companies” to improve performance.
(d) Benchmarking(iv) Factoring the interests of customers, employees, shareholders, and other stakeholders into the activities of the enterprice.
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Answer and explanation

Correct answer B

Customer partnering involves working closely with customers to add value to their operations (a-i); Uncovering uses data mining and analytical methods to develop deep insights into customer behaviour (b-ii); Broadening factors the interests of customers, employees, shareholders, and other stakeholders into enterprise activities (c-iv); and Benchmarking studies best-practice companies to improve performance (d-iii).

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