Match the items of List - II with the items of List - I and suggest the correct code : List-IList-II…
As defined by Philip Kotler: a 'Style' is a basic and distinctive mode of expression appearing in a field of human endeavour (a-ii); a 'Fashion' is a currently accepted or…
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Match the items of List - II with the items of List - I and suggest the correct code :
| List-I | List-II |
|---|---|
| (a) Style | (i) That comes quickly into public view, are adopted with great zeal, peak early, and decline very fast. |
| (b) Fashion | (ii) Basic and distinctive mode of expression appearing in a field of human endeavour. |
| (c) Fad | (iii) Currently accepted or popular style in a given field. |
| (a) | |
| (b) | |
| (c) |
Answer and explanation
Correct answer A
As defined by Philip Kotler: a 'Style' is a basic and distinctive mode of expression appearing in a field of human endeavour (a-ii); a 'Fashion' is a currently accepted or popular style in a given field (b-iii); and a 'Fad' is a temporary fashion that comes quickly into public view, is adopted with great zeal, peaks early, and declines very fast (c-i).
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