Match the items of List-I with those of List-II. List-IList-II (a) Product support service (i)…
Matching the marketing items gives: (a) Product support service includes providing a (iv) User's Manual; (b) Interviewer's bias is a common non-sampling error in (iii)…
Choose your answer
Match the items of List-I with those of List-II.
| List-I | List-II |
|---|---|
| (a) Product support service | (i) Information Technology Act 2000 |
| (b) Interviewers’ bias | (ii) Information Search |
| (c) On-line advertising | (iii) Marketing Research |
| (d) Personal sources | (iv) User’s Manual |
Indicate the correct matching.
Answer and explanation
Correct answer B
Matching the marketing items gives: (a) Product support service includes providing a (iv) User's Manual; (b) Interviewer's bias is a common non-sampling error in (iii) Marketing Research; (c) On-line advertising and electronic commerce in India are legally governed under the (i) Information Technology Act 2000; and (d) Personal sources (family, friends, neighbours) are key information channels during consumer (ii) Information Search. Thus, (a)-(iv), (b)-(iii), (c)-(i), (d)-(ii) is correct.
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UGC NET Commerce