Match the items of List – I with those of List – II : List-IList-II (a) Introduction (i) Cost…
Across the product life cycle, critical success factors shift systematically: the Introduction stage emphasizes product development and design (iv), the Growth stage…
Choose your answer
Match the items of List – I with those of List – II :
| List-I | List-II |
|---|---|
| (a) Introduction | (i) Cost efficiency |
| (b) Growth | (ii) Marketing effectiveness |
| (c) Maturity | (iii) Advertising and Distribution |
| (d) Obsolescence | (iv) Product Development and Design |
Answer and explanation
Correct answer A
Across the product life cycle, critical success factors shift systematically: the Introduction stage emphasizes product development and design (iv), the Growth stage prioritizes advertising and distribution expansion (iii), the Maturity stage focuses on overall marketing effectiveness to defend market share (ii), and the Obsolescence/Decline stage centers on strict cost efficiency (i).
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UGC NET Management