Match the items of List – I with those of List – II : List-IList-II (a) Customer-segment pricing (i)…
In price discrimination strategies, customer-segment pricing charges different customer groups different prices for the same product (iii), product-form pricing prices…
Choose your answer
Match the items of List – I with those of List – II :
| List-I | List-II |
|---|---|
| (a) Customer-segment pricing | (i) Pricing products differently but not proportionately to their costs |
| (b) Product-form pricing | (ii) Pricing products differently even though the cost of offering at that arena is the same |
| (c) Location pricing | (iii) Pricing differently even though the products are same |
| (d) Time pricing | (iv) Pricing differently for the different seasons |
Answer and explanation
Correct answer B
In price discrimination strategies, customer-segment pricing charges different customer groups different prices for the same product (iii), product-form pricing prices different versions of a product differently but not proportionately to their respective costs (i), location pricing charges different prices at different locations even though the cost of offering is the same (ii), and time pricing varies prices by season, day, or hour (iv).
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UGC NET Management