Match the items of List – I with those of List – II and indicate the correct combination from the codes…
Standard analysis establishes (i)-(b), (ii)-(d), (iii)-(a), (iv)-(c): the AIDA model (Attention, Interest, Desire, Action) describes marketing communication; the hierarchy…
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Match the items of List – I with those of List – II and indicate the correct combination from the codes given below :
| List – I | List – II |
|---|---|
| (i) AIDA Model | (a) Consumer behaviour |
| (ii) Hierarchy of effects model | (b) Marketing communication |
| (iii) Howard and Sheth model | (c) Consumer buying-decision process |
| (iv) Information search | (d) Advertising effectiveness |
Answer and explanation
Correct answer C
Standard analysis establishes (i)-(b), (ii)-(d), (iii)-(a), (iv)-(c): the AIDA model (Attention, Interest, Desire, Action) describes marketing communication; the hierarchy of effects model (Lavidge and Steiner) is used to judge advertising effectiveness; the Howard and Sheth model is a comprehensive model of consumer behaviour; and information search is a stage of the consumer buying-decision process.
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UGC NET Commerce