Match the items of List – I with the items of List – II. List-IList-II (a) Market testing (i) Will this…
In Kotler's NPD stage-gate questions: Market testing asks 'Have product sales met expectations?' (a-iii); Business analysis asks 'Will this product meet our profit goal?'…
Choose your answer
Match the items of List – I with the items of List – II.
| List-I | List-II |
|---|---|
| (a) Market testing | (i) Will this product meet our profit goal ? |
| (b) Business analysis | (ii) Have we got a technically and commercially sound product ? |
| (c) Product development | (iii) Have product sales met expectations ? |
| (d) Commercialization | (iv) Are product sales meeting expectations ? |
Answer and explanation
Correct answer C
In Kotler's NPD stage-gate questions: Market testing asks 'Have product sales met expectations?' (a-iii); Business analysis asks 'Will this product meet our profit goal?' (b-i); Product development asks 'Have we got a technically and commercially sound product?' (c-ii); and Commercialization asks 'Are product sales meeting expectations?' (d-iv), matching -(iii), (b)-(i), (c)-(ii), (d)-(iv).
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