Match the items of List - I with the items of List - II : List-IList-II (a) Geographic Segmentation (i)…
Geographic segmentation divides a market by regions, cities and neighbourhoods; demographic segmentation by variables such as gender, income and religion; psychographic…
Choose your answer
Match the items of List - I with the items of List - II :
| List-I | List-II |
|---|---|
| (a) Geographic Segmentation | (i) Gender, income, religion |
| (b) Demographic Segmentation | (ii) Knowledge, attitude, response |
| (c) Psychographic Segmentation | (iii) Regions, cities, neighbourhoods |
| (d) Behavioural Segmentation | (iv) Lifestyle, personality traits, values |
Answer and explanation
Correct answer A
Geographic segmentation divides a market by regions, cities and neighbourhoods; demographic segmentation by variables such as gender, income and religion; psychographic segmentation by lifestyle, personality traits and values; and behavioural segmentation by buyers' knowledge of, attitude towards and response to a product. That gives (a)-(iii), (b)-(i), (c)-(iv), (d)-(ii). Codes that put lifestyle under demographics or knowledge under geography mix up the bases of segmentation.
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UGC NET Commerce