Match the items of List - I with the items of List - II : List-IList-II (a) Face-to-face interaction…
Matching the promotional mix elements with their definitions: (a) Face-to-face interaction with prospective purchasers is Personal selling (iii); (b) Any paid form of…
Choose your answer
Match the items of List - I with the items of List - II :
| List-I | List-II |
|---|---|
| (a) Face-to-face interaction with | (i) Sales promotion one or more prospective purchasers |
| (b) Any paid form of nonpersonal | (ii) Public relations promotion |
| (c) Short-term incentives to encourage | (iii) Personal selling purchase |
| (d) Programmes to promote company’s | (iv) Advertising image |
Answer and explanation
Correct answer B
Matching the promotional mix elements with their definitions: (a) Face-to-face interaction with prospective purchasers is Personal selling (iii); (b) Any paid form of non-personal presentation and promotion is Advertising (iv); (c) Short-term incentives to encourage trial or purchase of a product is Sales promotion (i); and (d) Programmes designed to promote or protect a company's image is Public relations (ii).
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UGC NET Commerce