Match the items of List – I with the items of List – II and select the correct code : List-IList-II (a)…
In qualitative marketing research: Visualization requires participants to create a collage from magazine photos or drawings to depict their perceptions ((a)-(ii)); a Word…
Choose your answer
Match the items of List – I with the items of List – II and select the correct code :
| List-I | List-II |
|---|---|
| (a) Visualization | (i) Give people an incomplete or ambiguous stimulus and ask them to complete or explain it. |
| (b) Word association test | (ii) It requires people to create a collage from magazine photos or drawings to depict their perceptions. |
| (c) Item substitution | (iii) To identify the range of possible brand associations, ask people what words come to mind when they hear the brand’s name. |
Answer and explanation
Correct answer A
In qualitative marketing research: Visualization requires participants to create a collage from magazine photos or drawings to depict their perceptions ((a)-(ii)); a Word association test asks people what words come to mind when they hear the brand's name ((b)-(iii)); and Completion/Item substitution gives an incomplete or ambiguous stimulus to complete ((c)-(i)).
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