Match the items of List-I with the items of List-II and choose the correct answer from the code given…
In Kotler and Singh's market-leader defense strategies, Mobile defense (a) involves stretching the leader's domain over new territories through market broadening and…
Choose your answer
Match the items of List-I with the items of List-II and choose the correct answer from the code given below.
(a) Mobile defense — (i) Occupying the most desirable position in consumer's minds, making the brand almost impregnable.
(b) Contraction defense — (ii) The leader stretches its domain over new territories through market broadening and market diversification.
(c) Position defense — (iii) Large companies give up weaker markets and reassign resources to stronger ones.
Answer and explanation
Correct answer B
In Kotler and Singh's market-leader defense strategies, Mobile defense (a) involves stretching the leader's domain over new territories through market broadening and diversification (ii); Contraction (strategic withdrawal) defense (b) involves giving up weaker markets and reassigning resources to stronger ones (iii); and Position defense (c) involves fortifying the current brand position in consumers' minds (i).
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UGC NET Commerce