Match the items of List I with the items of List-II and choose the correct answer from the code given…
Demographic segmentation divides a market by measurable population variables such as age, income and gender (a-iii). Psychographic segmentation uses lifestyle, personality…
Choose your answer
Match the items of List I with the items of List-II and choose the correct answer from the code given below.
List I
a) Demographic
b) Psychographic
c) Benefits
d) Behaviuoral
List-II
i) Self values
ii) Convenience
iii) Gender
iv) Loyalty
Answer and explanation
Correct answer A
Demographic segmentation divides a market by measurable population variables such as age, income and gender (a-iii). Psychographic segmentation uses lifestyle, personality and values, so self-values belong there (b-i). Benefit segmentation groups buyers by the main benefit they seek, such as convenience (c-ii), and behavioural segmentation uses buyers' actual conduct towards a product, such as usage rate and brand loyalty (d-iv). Loyalty may look like an attitude, but it is judged from repeat purchase and so is a behavioural variable.
Practice for these exams
-
UGC NET Management