Match the items of List I with the items of List-II and choose the correct answer from the code given…
In Grewal and Levy's framework of macro strategies for developing customer value, customer excellence rests on building customer loyalty, which retailers often achieve with…
Choose your answer
Match the items of List I with the items of List-II and choose the correct answer from the code given below.
| List-I (Macro strategies for developing customer value) | List-II (Specific strategy) |
|---|---|
| (a) Customer excellence | (i) Store on the corner of a busy intersection |
| (b) Operational excellence | (ii) Unique merchandise |
| (c) Product excellence | (iii) Strong relationships with their suppliers |
| (d) Locational excellence | (iv) Effective branding |
Answer and explanation
Correct answer C
In Grewal and Levy's framework of macro strategies for developing customer value, customer excellence rests on building customer loyalty, which retailers often achieve with unique merchandise that customers cannot find elsewhere; operational excellence rests on efficient operations and strong relationships with suppliers; product excellence rests on high-quality products backed by effective branding and positioning; and locational excellence rests on a convenient site such as a store on the corner of a busy intersection. The correct matching is (a)-(ii), (b)-(iii), (c)-(iv), (d)-(i).
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UGC NET Management