Match the items of List-I with the items of List-II and choose the correct answer from the code given…
In the historical evolution of market segmentation, an economy of small regional suppliers selling locally (a) represents Fragmentation (iv); selling standardized branded…
Choose your answer
Match the items of List-I with the items of List-II and choose the correct answer from the code given below.
(a) The economy was characterized by small regional suppliers who sold goods on a local basis — (i) Mass marketing
(b) Standardized, branded goods were sold at national level — (ii) Hyper-segmentation
(c) Era of market differentiation based on demographic, socio-economic and life style factors — (iii) Segmentation
(d) Technological advancements, especially in the area of digital communication, allow marketers to communicate with individual consumers or very small groups — (iv) Fragmentation
Answer and explanation
Correct answer B
In the historical evolution of market segmentation, an economy of small regional suppliers selling locally (a) represents Fragmentation (iv); selling standardized branded goods nationally (b) represents Mass marketing (i); differentiating markets by demographic, socio-economic, and lifestyle variables (c) represents Segmentation (iii); and using digital technology to target individual consumers or micro-groups (d) represents Hyper-segmentation (ii).
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UGC NET Commerce