Match the items of List – I with the items of List – II and choose the correct codes : List-IList-II…
Point-of-purchase is the retail location where a purchase is made ((a)-(ii)); Point-of-parity refers to attribute/benefit associations shared with competing brands…
Choose your answer
Match the items of List – I with the items of List – II and choose the correct codes :
| List-I | List-II |
|---|---|
| (a) Point-of- purchase | (i) Attribute or benefit associations that are not necessarily unique to the brand but may in fact be shared with other brands. |
| (b) Point- of parity | (ii) The location where a purchase is made, typically thought of in terms of a retail setting. |
| (c) Points-of- difference | (iii) Attributes or benefits that consumers strongly associate with a brand, positively evaluate, and believe they could not find to the same extent with a competitive brand. |
Answer and explanation
Correct answer B
Point-of-purchase is the retail location where a purchase is made ((a)-(ii)); Point-of-parity refers to attribute/benefit associations shared with competing brands ((b)-(i)); and Points-of-difference are unique, positively evaluated attributes strongly associated with a brand ((c)-(iii)).
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UGC NET Management