Match the following : List – IList – II a. Affiliate Marketing i. Vendors ask partners to place logos…
In affiliate marketing, partners place a vendor's logo or link on their sites and earn when referred customers buy (i). Viral marketing spreads a brand by electronic word of…
Choose your answer
Match the following :
| List – I | List – II |
|---|---|
| a. Affiliate Marketing | i. Vendors ask partners to place logos on partner’s site. If customers click, come to vendors and buy. |
| b. Viral Marketing | ii. Spread your brand on the net by word-of-mouth. Receivers will send your information to their friends. |
| c. Group Purchasing | iii. Aggregating the demands of small buyers to get a large volume. Then negotiate a price. |
| d. Bartering Online | iv. Exchanging surplus products and services with the process administered completely online by an intermediary. Company receives “points” for its contribution. |
Codes : (a, b, c, d)
Answer and explanation
Correct answer A
In affiliate marketing, partners place a vendor's logo or link on their sites and earn when referred customers buy (i). Viral marketing spreads a brand by electronic word of mouth as receivers pass the message on (ii). Group purchasing aggregates the demand of small buyers into a large volume to negotiate a better price (iii), and online bartering exchanges surplus goods through an intermediary that credits points (iv).
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UGC NET Computer Science and Applications