Manufacturers of cars and motor cycles typically seek_______ distribution.
Distribution intensity ranges from intensive (as many outlets as possible, for convenience goods), through selective (a few chosen outlets), to exclusive (one or very few…
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Manufacturers of cars and motor cycles typically seek_______ distribution.
Answer and explanation
Correct answer C
Distribution intensity ranges from intensive (as many outlets as possible, for convenience goods), through selective (a few chosen outlets), to exclusive (one or very few dealers in each territory, often with exclusive dealing). Kotler cites new automobiles as the typical case of exclusive distribution, because car and motorcycle makers want close control over dealers' service, pricing, stocks and brand image.
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UGC NET Commerce