List I and List II List I a. Product b. Price c. Place d. Promotion List II i. Click and mortar…
Matching the 4Ps of marketing with contemporary marketing concepts: Product corresponds to Brand building (a-iv); Price corresponds to Everyday Low Pricing (EDLP) (b-iii);…
Choose your answer
List I and List II
List I
a. Product
b. Price
c. Place
d. Promotion
List II
i. Click and mortar companies
ii. Disintermediation
iii. EDLP
iv. Brand
Answer and explanation
Correct answer C
Matching the 4Ps of marketing with contemporary marketing concepts: Product corresponds to Brand building (a-iv); Price corresponds to Everyday Low Pricing (EDLP) (b-iii); Place (distribution channels) corresponds to Disintermediation (c-ii); and integrated modern Promotion/channel presence is exemplified by Click-and-Mortar companies (d-i).
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UGC NET Management