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Kavita, who is at heart a craftsperson, recently started a firm to manufacture a new innovative food…

Product/customer focus is shown by Kavita's commitment to the blender's merits and her determination to bring it to users. The account emphasises the product rather than…

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Kavita, who is at heart a craftsperson, recently started a firm to manufacture a new innovative food blender. Kavita’s desire is to sell her food blender to as many people as possible because she firmly believes in the merits of the product. Kavita’s story best illustrates which of the following characteristics or attributes of a successful entrepreneur ?

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Correct answer A

Product/customer focus is shown by Kavita's commitment to the blender's merits and her determination to bring it to users. The account emphasises the product rather than overcoming a failure or managing the execution of business operations.

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  • Maharashtra and Goa SET (MH SET)

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