It refers to the total number of items in the Product Mix. It is known as following.
In product mix decisions, the 'length' of a product mix refers to the total number of individual items or brands carried by the company across all of its product lines,…
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It refers to the total number of items in the Product Mix. It is known as following.
Answer and explanation
Correct answer B
In product mix decisions, the 'length' of a product mix refers to the total number of individual items or brands carried by the company across all of its product lines, whereas 'width' is the number of product lines.
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UGC NET Management