__________ is the job of estimating the total financial worth of a brand.

Brand valuation is the job of estimating the total financial (money) worth of a brand, for example for acquisitions, licensing or the balance sheet. Brand equity is the added value a brand gives a product, the thing being measured rather than the job of putting a money figure on it. Brand tracking monitors brand performance with regular consumer surveys, and a brand audit is a comprehensive examination of a brand’s health and sources of equity.