In which of the following approaches does a company believe that “the products and practices which…
An ethnocentric approach treats home-country products and practices as superior and suitable for use abroad. A polycentric approach adapts to individual host countries,…
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In which of the following approaches does a company believe that “the products and practices which succeed in the home country are superior and, thus should be used everywhere”?
Answer and explanation
Correct answer A
An ethnocentric approach treats home-country products and practices as superior and suitable for use abroad. A polycentric approach adapts to individual host countries, while regiocentric and geocentric approaches focus on regional and worldwide perspectives.
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Telangana SET (TG SET)