In which of the following a service marketing firm motivates its customer-care employees and provides…
In the Services Marketing Triangle (Gronroos and Kotler), Internal Marketing refers to the activities by which a service firm trains, motivates, and empowers its…
Choose your answer
In which of the following a service marketing firm motivates its customer-care employees and provides support to its service people to accomplish their task as a team to provide customer satisfaction ?
Answer and explanation
Correct answer B
In the Services Marketing Triangle (Gronroos and Kotler), Internal Marketing refers to the activities by which a service firm trains, motivates, and empowers its customer-contact employees and supporting service personnel to work together as a team to deliver superior customer satisfaction.
Practice for these exams
-
UGC NET Management