In order to be useful, market segments must have each of the following characteristics except :
According to Philip Kotler, useful market segments must be measurable, substantial, accessible, differentiable and actionable. Adaptability is not one of these requirements,…
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In order to be useful, market segments must have each of the following characteristics except :
Answer and explanation
Correct answer B
According to Philip Kotler, useful market segments must be measurable, substantial, accessible, differentiable and actionable. Adaptability is not one of these requirements, so it is the exception.
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UGC NET Commerce