In marketing Myopia, the tendency of firms is to take a :
In Marketing Myopia, firms take a short-sighted, narrow view of the market by defining their business strictly in terms of their physical product rather than the underlying…
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In marketing Myopia, the tendency of firms is to take a :
Answer and explanation
Correct answer B
In Marketing Myopia, firms take a short-sighted, narrow view of the market by defining their business strictly in terms of their physical product rather than the underlying customer needs.
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Rajasthan SET (RSET)