In marketing-channel management, which of the following types of power is classified as objectively…
Coercive power is objectively observable in marketing-channel management because it involves threatened loss of resources or termination of a trading relationship.…
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In marketing-channel management, which of the following types of power is classified as objectively observable?
Answer and explanation
Correct answer A
Coercive power is objectively observable in marketing-channel management because it involves threatened loss of resources or termination of a trading relationship. Legitimate and expert power depend more on the other party accepting an authority or valuing its expertise. These perceptions differ from an observable threat of adverse action.
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Gujarat SET (GSET)