In international marketing, standardization of the marketing mix refers to:
Standardization uses the same marketing mix across national markets. Adapting offerings to local requirements represents adaptation, while standardization does not remove…
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In international marketing, standardization of the marketing mix refers to:
Answer and explanation
Correct answer B
Standardization uses the same marketing mix across national markets. Adapting offerings to local requirements represents adaptation, while standardization does not remove the need to comply with local laws.
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Telangana SET (TG SET)