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In contrast to strategic management, the primary focus of business policy

Business policy has an integrative orientation that brings the organization's functional areas together from a general-management perspective. Strategic management extends…

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In contrast to strategic management, the primary focus of business policy

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Business policy has an integrative orientation that brings the organization's functional areas together from a general-management perspective. Strategic management extends this perspective into the continuing formulation, implementation and evaluation of strategy in relation to the environment.

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  • Gujarat SET (GSET)

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