If a company's objective were to reach masses of buyers that were geographically dispersed at a low…
Advertising can reach large, geographically dispersed audiences at a low cost per exposure. Personal selling provides individual interaction but usually has a higher cost…
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If a company's objective were to reach masses of buyers that were geographically dispersed at a low cost per exposure, the company would likely choose which of the following promotion forms?
Answer and explanation
Correct answer A
Advertising can reach large, geographically dispersed audiences at a low cost per exposure. Personal selling provides individual interaction but usually has a higher cost per contact.
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Telangana SET (TG SET)