Generally, a supermarket in classified by which of the following category ?
In retail classification frameworks (Kotler & Armstrong), retail stores are categorized by amount of service, product line sold, relative prices, and ownership. A…
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Generally, a supermarket in classified by which of the following category ?
Answer and explanation
Correct answer C
In retail classification frameworks (Kotler & Armstrong), retail stores are categorized by amount of service, product line sold, relative prices, and ownership. A Supermarket (along with specialty stores, department stores, convenience stores, and superstores) is classified under the category of 'Product line sold'.
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UGC NET Management