For the success of the penetration price policy, which one of the following is not desirable ?

Penetration pricing involves setting a low initial price to capture a large market share quickly, which succeeds when price elasticity of demand is high, significant economies of scale exist, and cross-elasticity of demand is high so buyers switch from competitors. A very low cross-elasticity of demand indicates no close substitutes and favours price skimming rather than penetration pricing.