Direct marketing is carried out in variety of ways, some of the main forms of direct marketing are (a)…
The correct answer is (a), (b) and (c) only. Mail-order (catalogue) marketing, telemarketing and online marketing reach individual customers directly through non-personal…
Choose your answer
Direct marketing is carried out in variety of ways, some of the main forms of direct marketing are
(a) Mail order marketing
(b) Telemarketing
(c) Online marketing
(d) Direct selling
Which of the following option is correct?
Answer and explanation
Correct answer A
The correct answer is (a), (b) and (c) only. Mail-order (catalogue) marketing, telemarketing and online marketing reach individual customers directly through non-personal media to obtain an immediate response. Direct selling, being face-to-face selling by sales representatives, is treated here as personal selling rather than direct marketing.
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UGC NET Management